As your communications partner, I follow four key steps:

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Step One: Ask

By asking the right questions, we understand the audience, the intent of your message, the right timing and the right channel. This could mean asking tough questions - not just the easy ones. The point is to dig a bit deeper so we know where we are going, why we are going there and how we will get there.

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Step Two: Listen

You know your audience the best. My role is not to tell you what to do and how to do it. Listening to you about your needs, your goals and your stakeholders will help me guide you.

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Step Three: Plan

We need a plan. Gone are the days of throwing something out there to see if it will stick. If we are going to engage the audience, we need a good plan. 

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Step Four: Deliver

You may just need the plan. Or, you may need help delivering what is in the plan. Either way, I'm in.

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